Late October, three years ago, Eric Kissell built his daughter a coffin.
Money’s always tight, so he used some distressed cedar planks pitted with holes bored by carpenter ants and wood beetles. Then he filled the casket with cold beers and added some dry ice for a spooky fog effect.
“You can fit a lot of beer in a full-sized coffin,” Kissell says.
His daughter was thrilled. Guests at her Halloween party went nuts over Kissell’s macabre beer cooler.
Shoot, he thought. Maybe I’m onto something here.