Effective Author Marketing with Email, Facebook and Amazon Ads
June 2 • 1:00 pm - 4:00 pm• $2 – $50
Learn the top three tools for getting actual book sales.
Maggie will share how she grew her mailing list from 400 to 12,000 in six months. This three-hour workshop will provide instructions for driving traffic to your mailing list and qualifying the signups as true fans. Maggie will also provide ideas on how to keep your readers engaged with subsequent mailings while you are writing the next book, how to get the most active fans to be part of your street team, and how to keep everyone engaged without becoming a sleazy salesperson.
Once you have a good-sized mailing list (at least 5,000), it is time to look at paid advertising to keep your books bringing in a consistent income. Learn how to effectively use Facebook and Amazon Ads.
Each platform works very differently. Each serves different author goals, and each presents different audiences and reach. Learn how to: select the right advertising platform for your specific goals; how to create appropriate images for Facebook and copy that sells; how to use keywords for AMS and where to find them; how to use custom targeting in each platform to get the ads delivered to YOUR audience; and how to understand the metrics each platform provides so you can measure whether your ads are effective