Biz Beat 2-20-2014

SheerID has grown to 21 employees and has moved from 1175 Charnelton to a larger building at 2451 Willamette St. The now vacant Charnelton building was previously occupied by the nonprofit Forest Service Employees for Environmental Ethics. SheerID specializes in verifying valid customers for businesses, nonprofits and other organizations that do targeted marketing. The business grew out of concern for fake IDs and coupons being used for discounts and special offers by military vets, students, alumni, etc. The company has seen major growth since launching in early 2013. Its customer base now includes PGA TOUR, Costco, Guitar Center, The Buckle, Tableau Software, Symantec and the UO Alumni Association. Last year the UO Duck Store contracted with the company after a coupon code went viral and non-alumni redeemed alumni discounts. See 

Gil Penalosa, executive director of 8-80 Cities, will speak at a gathering from 7:30 to 10:30 am Thursday, Feb. 20, at the Eugene Hilton. Penalosa will join a panel to talk about creating cities for people of all ages though sustainable and healthy urban design. Panelists include Mayor Kitty Piercy, Mayor Christine Lundberg and Doris Towery. Dan Egan will facilitate. This event may fill up. Register at

UO student business projects are the topic of City Club of Eugene at noon Friday, Feb. 21, at the Downtown Athletic Club, 999 Willamette St. Presenters will include Simon Blatz of Blue Dog Mead, Karen Bonner and/or Shannon Oliver of Red Duck Foods and Sean Thorne of Hallspot. $5 for nonmembers. See 

Farmers from throughout Oregon will be gathering for the 14th annual Oregon Small Farms Conference from 9 am to 5:30 pm Saturday, Feb. 22, at OSU. Keynoter will be farmer and author Michael Ableman, and some workshops will be in Spanish for the first time. See or call 737-3380.

The nonprofit HIV Alliance and the Men’s Health Network are planning a Health Fair from noon to 3 pm Saturday, March 1, at the Atrium Building, 99 W. 10th Ave. The event is focused on “HIV health and gay men, and promoting the overall health of the gay men’s community,” says organizer Paul Homan, prevention manager at HIV Alliance. The event includes a panel discussion including physicians, nurses and peer educators. Email or call 342-5088, ext. 117.

The next SmartUps gathering will feature Jen Bell of bell+funk advertising and PR agency, from 5 to 7 pm Thursday, Feb. 27, at the Oregon Electric Station, 27 E. 5th Ave. $12 adv. $18 door.

The Lane County Children’s Photo Contest launched in February with a portion of each session booked that month being given to Parenting Now!, formerly Birth to Three. Three professional photographers are participating: Bruce Berg (726-6119), Sheri Hubbs (870-5555) and Urich Photography (461-2511). Parenting Now! will receive $25 from each February photo session and the contest ends with awards May 10 at Valley River Center. Call 434-4356 for more information.