Dev first burst onto the scene with 2010’s “Bass Down Low,” followed by club favorite “In The Dark.” Both met with moderate success. It wasn’t until Far East Movement’s “Like A G6” turned a verse from her single “Booty Bounce” into its infamous chorus that Dev really started to get some attention.
Her 2012 debut The Night The Sun Came Up received a huge push from Universal Republic, who released singles or videos for 10 of the 12 tracks on the album, as well as a non-album single “Naked” featuring Enrique Iglesias. It seemed as if Dev was about to blow up.
Then followed nearly two years of silence punctuated by YouTube teasers, another single and promises of an album to come, finally resulting in Dev leaving Universal Republic.
In spring of 2014, the Manteca, California-based songstress began to embrace her newfound freedom. She’s since self-released three EP’s of new material, collaborated with electro duo NERVO, Bay Area DJ NanosauR and worked with Kreayshawn on a video for her dreamy single “Honeydip.” Seemingly recharged, Dev is back in action and ready to bring her electro-dance hip hop to the road.
Disco Lemonade joins Dev at 8 pm Wednesday, May 13, at Cozmic; $11-$13, $73 VIP meet and greet. All ages. — Joshua Isaac Finch