Come to Oregon, Ride the Giant Bunnies

Then go home … But seriously, Travel Oregon's new 'only slightly exaggerated' campaign is a delight

Sky whales. A giant ridable rabbit in a tulip field. It’s everything you love about Oregon in a magical cartoon setting. Or would love if sky whales existed. Travel Oregon’s new campaign, makes you feel like you’ve already drunk the Willamette Valley wine floating in a hot air balloon village.

Duly noted: Oregon may not have Seussian cloud men, but the wild horses and mountain bike trails with wooden features are real.

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The anime-style cartoon is written and produced by Wieden + Kennedy, animation by Psyop & Sun Creatures and the studio music is by the Oregon Symphony.