Witch Glitch

Purity Ring

Purity Ring
Purity Ring

On Oct. 4, newcomers to the electronic world domination, Purity Ring, will take over McDonald Theatre.

The Canadian duo, made up of Megan James (vocals) and Corin Roddick (instrumentals), has been on a steady incline since their 2012 record deal (following a separation from former band Born Gold).

While the band will most likely stick to showing off its most recent and more successful album, Another Eternity, many will be itching to hear debut album Shrine, which received a nomination for the Polaris Music Prize (an award given to the best full-length Canadian album based on artistic merit). Fingers crossed we’ll hear the duo’s first official single “Obedear”  — the OG of the musical genre “chillstep” — or their praised remix of Soulja Boy’s “Grammy.”

Another Eternity, released February 2015, is identified as “witch house” — or occult-themed electronic music, where visuals matter too. Take the eerie exorcism-like album cover (any of their album artwork for that matter), or the beautiful lighting used in many of their performances and even their clothing, custom designed and sewn by James.

If Purity Ring doesn’t visually titillate you, chances are you’ll be hypnotized by their distinctive sound. Songs “Begin Again” and “Push Pull” offer dreamy melodies, while songs like “Bodyache” provide a punchier, high-energy beat that’s sure to keep the audience blissfully bewitched.

South Wales pop star HANA joins Purity Ring at 7 pm Sunday, Oct. 4, at McDonald Theatre; $20-$25.