Eugene Weekly : Gift Guide : 11.23.11

Eugene Weekly’s 2011 Gift Guide

Look, Ma, No Hands

BeerHoodie pouches your brew for you

It’s one of those inventions that, upon first beholding its intuitive genius, you slap yourself on the forehead and exclaim: “Now why didn’t I think of that?” Such is the cosmic common sense of the BeerHoodie, an essential piece of Northwest attire that seems to have been plucked from the heavens one of Plato’s ideal forms. Marsupial in design, this pullover sweatshirt is equipped front and center with an insulated pouch that can hold just about any sort of beverage — preferably alcoholic — from the classic Pabst tall boy to an ice-cold bottle of Ninkasi’s seasonal Sleigh’r Dark Double Alt Ale.

The BeerHoodie is the invention of Eugenean Hien Williams, who first dreamt up the concept on a vacation to the coast in 2008. “We worked on creating a design that was both fun and functional,” Williams explains. “In addition to the insulated pocket for your favorite beverage, there is a slot in the pocket to run your headphones from your IPod.”

Leaving both hands free for — what? It doesn’t matter. Whether you’re an outdoor enthusiast or a raging party animal, the BeerHoodie offers the last word in sartorial liberation. In fact, with the aid of a long straw, you could go all day without even removing your libation from its insulated resting place. If that doesn’t say America, ain’t nothing does.

Williams product was granted a patent in 2009, and according to him, “the response to this unique product has been terrific. People have been able to order it through our website and have it customized, so it has been sold to people across the country.”

The BeerHoodie, which runs $45 and comes in several sizes and colors, is available at The Graphics Shop, 1699 W. 11th Ave. or online at


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