In His Own Words
A Q&A with rock’s influential musician and producer
BY VANESSA SALVIA
 |
Todd Rundgren has had lots of hit songs (“Bang the Drum All Day,” for one), produced a gazillion hit albums, pioneered multimedia in music and consistently used technology in cutting edge ways. (Did you know that in 1980, Rundgren created the first color graphics tablet and licensed it to Apple? I had no idea.) Rundgren has consistently reinvented himself since his days with The Nazz, touring with Ringo Starr’s All-Starr Band, recording as TR-i (“Todd Rundgren interactive”) or taking Ric Ocasek’s place in The New Cars. Rundgren tends to not do the same thing twice — but for fans who may have waited years without hearing him do a guitar solo, at this week’s WOW Hall show he will perform his guitar-oriented songs, “going all the way back to the ’70s and potentially earlier” with longtime bandmates Kasim Sulton (bass), Jesse Gress (guitar) and Prairie Prince (drums). To Rundgren, a loyal audience is more important than success. And he likes pepperoni pizza, thin crust please. Here are some of Rundgren’s (abridged) thoughts on his creative approach.
In today’s world of nothing new under the sun, how do you remain innovative?
I don’t know if innovation is the desired the goal. The goal is to distinguish yourself. Often it’s the things you don’t adapt to that can characterize or distinguish you from other people. For instance, for a long time I was not into having machines play the music. While everyone else was doing a lot of sequencers and stuff like that, I was obstinate and wanted people to play the music. So when I finally did get into that, I had a different approach, and it just seemed different than what other people were doing. So it’s more about trying to not repeat what everyone else does.
How does your approach differ?
For me, the biggest change came when the Internet started to become more of a household technology. I very early on realized it would change the way music was marketed eventually and went to some trouble to point it all out to anybody who would listen. Now I’m at something of an advantage because I’m already at a place where other people have just started to realize they should be going to. [In 1998, Rundgren launched www.patronet.com— a subscription service that enabled fans to download his music directly from his website.] A lot of people have been hugely successful, and now not a lot of people can remember them, so having support from your fans when you venture out in these experimental forays is always kind of essential!
Tell me about your upcoming album.
As soon as I finish up this little bit of touring, I’m going to be sequestering myself in the studio to complete a new record. I had a record come out a couple years ago that was extremely well-received [2004’s Liars], and it surprised me sort of, because I wasn’t calculating to make a well-received record! So since then I’ve been trying to figure out what it was that made people respond so well to this record. It’s in a way like the records I used to make. They have a high concept to them, they have a certain degree of eclecticism to them and the lyrics are about something, they’re not simply local noises to go to the melody of the song. I also want to work in a genre that I haven’t really invested myself very much in before and which I think there isn’t enough of but that there may be some interest in or need for. And that is what we used to call arena rock — the pre-punk golden age where it was like Genesis and Yes, Foreigner, Boston and songs with big hooks to them and big guitar riffs, large arrangements and a bit of musical prowess here and there, and that was designed to sound good in an arena. So I figure if I do a good job with this, it may be a self-fulfilling prophecy, and I may find myself playing in a lot of arenas!
Todd Rundgren. 8 pm Tuesday, 9/18. WOW Hall. $32.50 adv., $34 door
A Note From the Publisher
Dear Readers,
The last two years have been some of the hardest in Eugene Weekly’s 43 years. There were moments when keeping the paper alive felt uncertain. And yet, here we are — still publishing, still investigating, still showing up every week.
That’s because of you!
Not just because of financial support (though that matters enormously), but because of the emails, notes, conversations, encouragement and ideas you shared along the way. You reminded us why this paper exists and who it’s for.
Listening to readers has always been at the heart of Eugene Weekly. This year, that meant launching our popular weekly Activist Alert column, after many of you told us there was no single, reliable place to find information about rallies, meetings and ways to get involved. You asked. We responded.
We’ve also continued to deepen the coverage that sets Eugene Weekly apart, including our in-depth reporting on local real estate development through Bricks & Mortar — digging into what’s being built, who’s behind it and how those decisions shape our community.
And, of course, we’ve continued to bring you the stories and features many of you depend on: investigations and local government reporting, arts and culture coverage, sudoku and crossword puzzles, Savage Love, and our extensive community events calendar. We feature award-winning stories by University of Oregon student reporters getting real world journalism experience. All free. In print and online.
None of this happens by accident. It happens because readers step up and say: this matters.
As we head into a new year, please consider supporting Eugene Weekly if you’re able. Every dollar helps keep us digging, questioning, celebrating — and yes, occasionally annoying exactly the right people. We consider that a public service.
Thank you for standing with us!
Publisher
Eugene Weekly
P.S. If you’d like to talk about supporting EW, I’d love to hear from you!
jody@eugeneweekly.com
(541) 484-0519